I Heart Guts
The Brand
For nearly 20 years, I Heart Guts has specialized in charming, stylish, and amusing plush toys and other accessories in the shape of human anatomy. Perfect for recuperating patients, medical professionals, educators, students, and more, I Heart Guts offers cuddly organ merchandise as a companion, educational tool, and source of support for an audience as dynamic and diverse as the human body itself.
The Approach
I Heart Guts has a singular digital presence and brand image. Our studio has worked tirelessly to inhabit and amplify its novel, innovative message and approach to e-commerce. Comprehensive cross-platform marketing strategy, campaign planning, and engaging graphic design and video content are all central components of our work for the brand. Furthermore, we craft voice-driven copy and manage vibrant online communities to ensure the I Heart Guts message continues to spread.
Industry
E-commerce Toy Brand
Services
Multichannel Organic Strategies, Copywriting, Graphic Design and Animation, Video Content Creation, Analytics Tracking, Community Management and Moderation
What They Say
Wendy Bryan Lazar
Founder, I Heart Guts
Rebecca is winning hearts and eyeballs on the I Heart Guts social sphere, sprinkling our plushie organ silliness across multiple social platforms, blog, and newsletter. We serve up silliness and sympathy in equal measure, and Rebecca and her team do an outstanding job of telling an illness joke one minute and consoling a newly diagnosed diabetic the next, all in our distinctive brand voice.
Case Study
Our cross-platform content strategies have been foundational to the organic growth of the I Heart Guts brand. Last year, social media—the cumulation of all social platforms—ranked in the top 3 web traffic drivers, and email marketing in the top 5.
Consistent blogging and SEO strategies resulted in 71,900 unique page views for the year. We grew our engagement rate per impression +21.2% year over year, and increased video views by +125.5% for 860,000 total views. Brand awareness generated across these organic channels likely accounted for a significant chunk of our organic and direct search. A holistic content plan keeps our brand top of mind while strengthening our unique community of Guts lovers, chronic illness warriors, healthcare practitioners, organ donors, and so many others.
Through brand posting aligned with demand generation, reach, and engagement, we created consistently high-engaging content that received more exposure, increasing post reach +75.2% on Facebook and +39.5% on Instagram. More eyes on our pages speaks to content that resonates and aligns with business goals instead of the algorithm. Page reach increased +33.1% on Facebook and +36.3% on Instagram.
A holistic content plan keeps generates demand, converts, and strengthens brand loyalty and advocacy.
Blogs
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